With the same anticipatory ease with which one opens a spigot on a warm summer day to pour a glass of municipally-cleaned, ground-cooled water, or on a cold fall morning open a fresh new bag of Starbucks Thanksgiving Blend 2009 coffee beans, or before a hearty meal open a bottle of Ravenswood Icon, I load my iPod Shuffle each morning with a fresh round of podcasts, and check today’s weather and Bloomberg news on my iPhone.

Jonathan Ives describes in this must-view video the importance of industrial design behind the ease-of-use in Apple’s products. What other products in your daily life are either the result of recent thoughtful industrial design (e.g., Apple’s products or Saturn’s Sky) or centuries of engineering tradition hiding behind simple objects (e.g., your kitchen faucet or your dinner-time wine bottle)?

..TS.